In Medinaceli, a picturesque town in the province of Soria, Spain, a "tradition" called "Toro Júbilo" brings shame on Spain. On the second weekend in November, balls of pitch (a sticky black substance made from tar or turpentine) will once again be stuck onto the horns of a bull and set on fire. The burning bull is called "Toro de Fuego" (literally "bull on fire").
The bull is then released onto the streets and can do nothing but run around in pain. The bull often smashes into walls in an attempt to douse the fire. The agony the bull must suffer is unimaginable. These fiery balls can burn for hours, and they burn the bull's horns, body and eyes and cause tremendous stress – all while spectators cheer and run around the victim.